WE ARE TRUSTED BY

CASE STUDIES

SNACK INDUSTRY

INTRO

A Russian snack brand wanted to expand its business and establish a presence in China, a country with a massive number of quality customers and a growing demand for international snacks.

CHALLENGE

The Brand Faced challenges such as:

Dealing with multiple middlemen / distributor fees and their process
Conducting market research to address dietary challenges
Ensuring product storage and safety
Promoting brand awareness

Overcoming language and cultural barriers, navigating complex Chinese laws and logistics, and developing a resonating marketing strategy was a challenge for a brand entering the Chinese market. The brand sought local support with knowledge of e-commerce and marketing to ensure a successful market entry.

SOLUTION

Shopfever collaborated with the brand to develop a customized sales and marketing strategy for the Chinese market. We researched diet and food laws, selected taste-engaging products, and determined pricing strategies to reach the target audience. We advised them on imports, logistics, and warehouses to save their time and money, and worked with the brand's legal team to ensure compliance with Chinese regulations.

We assisted the brand in listing products on Tmall Global Supermarket, and with our connections to Douyin, Toutiao, and other marketing platforms, we enhanced brand exposure and popularity at a lower cost. We used strategies to increase page traffic and draw direct purchases and followers, managed product pages, and optimized search engine rankings through KOL marketing with top Chinese influencers and celebrities.

RESULTS

The brand witnessed notable growth in sales and market share in China in a few months. Influencer partnerships and social media campaigns led to a significant increase in brand awareness and engagement. The brand gained massive impressions, views, clicks, and leads, establishing itself as a competitive player in the Chinese snack market. Monthly sales in China reached few million RMB, aided by listings on Tmall and promotions on Douyin.

BEAUTY INDUSTRY

INTRO

Our major case study involved collaborating with a well-known beauty brand that aimed to expand its reach into the highly competitive and fast-growing Chinese beauty market.

CHALLENGE

The brand's primary objective challenges were:

Enhance sales
Create brand awareness
Attract more traffic
Increase product exposure

However, the brand encountered several hurdles in determining a marketing plan that could connect with the Chinese audience, overcoming cultural and language barriers, dealing with the laws & regulations in China, and managing logistics and product storage. Major challenges were to target the right audience for their product and conduct market research.

SOLUTION

We conducted extensive market research on the target audience for their products, competitors, and laws to identify the most effective channels for promoting the brand.

We assisted the brand with our One-Stop Ecommerce Solution with importing and a logistics warehouse in China which saved their import time. To sell the products, we list their products on Tmall Global Supermarket (China’s largest e-commerce platform), of which we are the official distributor, it allowed the brand to bypass middlemen and lower costs.

To promote the brand, we used a mix of marketing strategies, including influencer marketing, programmatic banner ads, and advertorials. From TMall Display Ads we got the maximum attention to the brand to reach targeted customers. We leveraged extensive marketing such as KOL marketing on Douyin (Chinese version of TikTok), to promote the brand to their followers.

RESULTS

The sales and marketing plan developed for the brand in China led to remarkable growth in sales, brand recognition, and customer base expansion. Listing on Tmall Global Supermarket and the use of display ads and advertorials helped the brand directly reach its target audience, build loyalty and establish itself as a formidable player in the Chinese beauty market. The brand witnessed a 37% average monthly sales increase from the beginning and achieved its objectives of enhancing reaching more customers, brand awareness, and product exposure through the tailored plan.

ENG

​中

WE ARE TRUSTED BY

CASE STUDIES

SNACK INDUSTRY

INTRO

CHALLENGE

Dealing with multiple middlemen / distributor fees and their process

Conducting market research to address dietary challenges

Ensuring product storage and safety

Promoting brand awareness

SOLUTION

RESULTS

中